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Digital Marketing Manager

Ocean Springs, MS 39564

Job Number: AO10375844 Pay Rate: $22-25 / hour

Job Description

Digital Marketing Manager - Marketing Department 
 
SUMMARY 
This position manages and analyzes digital marketing initiatives, providing detailed reports and analytics to internal stakeholders that detail the ROI of each campaign. 
 
SUPERVISORY RESPONSIBILITIES 
None 
 
ESSENTIAL DUTIES AND RESPONSIBILITIES 
  • Plan, develop, and implement paid digital media strategies to increase visibility, recognition, and drive traffic and sales. 
  • Leads website setup, development, and maintenance. 
  • Manage relationships with external vendors and track progress on execution across all channels. 
  • Provide troubleshooting support for issues relating to campaign spend, creative, or partner implementation and escalating to third party vendors when necessary. 
  • Provide regular insights into performance, campaign optimizations, and new opportunities. 
  • Contributes to the development of annual departmental operating budgets designed to achieve marketing branding and goals. 
  • Lead the hindsight process by providing a summary for each campaign including performance against goals, lessons learned, and areas of opportunity. 
  • Monitors industry trends and technological developments to create recommendations for improving marketing results.  
  • Ensure that all marketing elements and programs are “on brand.” 
 
REQUIRED SKILLS AND ABILITIES 
  • Shopify e-Commerce store management 
  • Facebook Creator Studio expert 
  • Facebook Ads Manager expert 
  • Google Search Marketing expert 
  • YouTube Advertising expert 
  • Project Management experience 
  • Experience with Analytics and ROI reporting software 
  • Strong organizational skills and ability to prioritize tasks 
  • Excellent verbal and written communication skills 
  • Excellent time management skills with a proven ability to meet deadlines 
  • Ability to analyze and interpret data 
  • Proven ability to identify target audiences and create/lead campaigns that engage, educate and inspire 
  • Strong interpersonal skills 
  • Thorough understanding of the latest trends and practices in online marketing 
  • Solid knowledge of website analytics tools 
  • Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube 
  • Understanding of general MS Office Programs 
 
EDUCATION AND EXPERIENCE 
  • Bachelor’s degree or equivalent experience in marketing, business administration, or related field. 
  • 3+ years digital marketing experience, preferably in the outdoor industry. 
  • A passion for fishing and outdoors is a plus. 
 
PHYSICAL REQUIREMENTS 
  • Some overnight travel is required. 
  • Ability to sit in front of a computer for long periods of time. 
  • Ability to lift up to 25 pounds. 
 

By submitting your information with us, you consent to receive electronic communications through methods such as Email and Text (SMS).

 

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About Ocean Springs, MS

Discover exciting job opportunities in the vibrant area surrounding Ocean Springs, Mississippi! Nestled along the picturesque Gulf Coast, this charming town offers not only a thriving job market but also a laid-back coastal lifestyle that's hard to beat. With its stunning beaches, unique art galleries like the Walter Anderson Museum of Art, delicious Gulf Coast cuisine, and close proximity to Biloxi's casinos and professional sports teams, Ocean Springs is a haven for both work and play. Don't miss out on the chance to work and live in this enchanting community – explore our job listings today and find your perfect match in Ocean Springs!

Franchise Support Center

11101 Switzer, Suite 110

Overland Park, KS 66210

(913) 562-5610

(800) 581-NEXT (6398)

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Meet Shane...

Shane s journey with Nextaff began in 2019, when he established a successful franchise in the Kansas City metro area. His experience as a Nextaff franchise owner provides prospective buyers with a completely transparent view of the Nextaff Franchise Opportunity. Prior to his time at Nextaff, Shane led large sales teams in the Financial Services and Medical Device industries, further developing his expertise in leadership and business management.

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Do you play sports?

Basketball! I was fortunate enough to play college basketball all 4 years and in 2013 we won the NCAA DII National Championship.

What do you love most about your current role?

Getting to know prospective franchise buyers. I love hearing about their goals and dreams they want to achieve through entrepreneurship.

What is your favorite color?

Orange! Yes, it is one of Nextaff s main colors but it was my favorite before coming to Nextaff. In the franchising world, I m known as Orange pants guy .

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Meet Cary...

When it comes to operating a staffing firm, Cary has worn every hat. From recruiting, to sales, to management, to ownership, he has been involved in every aspect of running a successful staffing business. He has successfully led three separate companies to the Inc. 500 and Inc. 5000 lists, which puts him in an elite class of staffing entrepreneurship. Combining that experience with a strong passion for entrepreneurs makes Cary an ideal leader for driving the Nextaff vision.

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Describe yourself in three words.

Loyal, Driven, Creative

Is there a mantra or affirmation you live by?

Do what you said you were going to do.

Do you have a celebrity doppelganger?

Back in the day, it was John Cusak. I want my two dollars!

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